The year was 2013 and armed with a Bachelor’s Degree, a distinction-worthy dissertation 💅🏾 on ‘Online Fandom and Consumer Culture’ and a dream, I made my first foray into the fashion world -first in-house and then as a digital marketing consultant.

Fast forward a few fast fashion campaigns, a lot of guilt and a whole marketing agency later, Massimo Media 😎, and I’d had my eyes opened to the impact that my peddling of paraphernalia was having on the socio-economic and ecological fate of our precious planet 😬.

And so, I decided to switch sides (plot twist!) and these days I’m using my powers of persuasion for GOOD instead of evil 🦸🏾‍♀️,
one kick-ass campaign at a time.