Jade Mercedes Fraser:
Creative Director & Growth Consultant
12+ years building high-performance marketing ecosystems for consumer brands. I help small and medium businesses grow commercially through creative direction and strategic marketing consulting, informed by a deep understanding of culture, audience psychology, and data.
If you're a business owner who knows your brand deserves more attention than it's getting, but you're not sure how to cut through in 2026, I can help if…
You're posting consistently but not growing - your content isn't connecting because it's not rooted in what your audience actually cares about right now
You know AI could save you time and money, but you don't know where to start - you need someone who's already built the workflows to show you what's worth automating and what still needs a human touch
You've outgrown DIY marketing but can't justify a full-time hire - you need director-level thinking on a fractional team member terms
Creative Director
Creative Direction
I teach brands how to leverage trends and social media to cut through the noise.
Not recycled templates or hollow virality. I build culturally fluent content strategies and campaign worlds that make audiences feel something > then buy something. From 360 content ecosystems to editorial campaign direction, I help you to shape how your brand shows up, so it resonates emotionally and converts commercially.
Most recently: Grew Her Thirties' Instagram from 200K to 600K organically through trend-led creative and relevant storytelling, hitting 1-2K new organic followers per day.
Marketing Consultant
Marketing Consulting
I specialise in helping small businesses to identify leaks in their marketing funnel and rebuild optimised, trackable campaigns that drive sales. In 2026 that means leveraging AI tools to optimise, create, track, and iterate campaigns.
Over 12 years and across 50+ house name brand accounts across fashion, lifestyle, eCommerce, and creators, I've built a repeatable system:
Creative Ideation → Build → Test → Learn → Iterate → Grow.
I bring that process to founders and small teams, with today’s best AI tools woven in at every stage, so you get enterprise-level strategy without the enterprise price tag.
2025 results include: 28% CAC reduction for a brick-and-mortar startup. 22% LTV improvement YoY through email optimisation. Positive ROI from day one on an international app launch.
Commercial & Personal Styling
Campaign styling is so much more than just aesthetics, it’s brand strategy. After all, style is how you tell the world who you are before you’ve even said a word.
I style with commercial intent, every editorial decision tied back to brand positioning, audience trend insights, and conversion. Whether it's a product shoot, a brand campaign, or founder content, the visual language I build is always designed to sell.
On occasion, I offer personal styling too... If you’re interested, let’s have a chat.
I work as a fractional creative director or marketing consultant, depending on what you need. That means you get senior-level strategic thinking without the overhead of a full-time hire.
Whether it's:
A one-off strategy sprint to troubleshoot and/or level up your marketing funnel
Monthly calls and async support to plan your creative content campaign, help deliver it and report on ongoing results
A hands-on creative direction project with a clear start and end date
My work is flexible around your goals and budget. If your project also needs content production or a wider team, I can bring that in too through my agency, Massimo Media.
Retainers from £500/month.
No lock-in, 30 days cancellation notice any time.