So, back in the day, bright eyed and armed with my Bachelor’s Degree in Media, my distinction-worthy dissertation 💅🏾 on ‘Online Fandom and Consumer Culture’ and a dream - I made my first foray into the fashion world. First, in-house as a marketing executive and then eventually founding my own marketing studio, Massimo Media.

Over 12 years, I’ve worked inside fast-paced commercial ecosystems, successfully built out ‘2K followers-per-day’ growth strategies, and launched national campaigns.

Over time, one thing became clear:
Effective marketing doesn’t just sell products.
It shapes taste, behaviour, identity - and belief.

So today, my work as a Creative Director and Cultural Strategist means I use my experience to help brands, founders, and creatives translate who they are into a message that actually lands - emotionally, aesthetically, and commercially.

That looks like:

• World-building your authentic brand from the inside out

• Directing culturally resonant campaigns and content ecosystems

• Advising founders by consulting on positioning, narrative, and long-term cultural relevance

• Creative directing projects that blur the line between art, commerce, and community

I’m less interested in copy/paste trends for virality, or hollow, unpredictable growth - and far better versed in creating meaning, alignment, resonance and longevity that builds true fandom and community around your brand.

If you’re ready to build something considered, culturally fluent, and future-proof - we’re going to be able to find some alignment.