Jade Mercedes Fraser:
The Lore
Bright eyed and armed with a Bachelor’s Degree, a distinction-worthy dissertation 💅🏾 on ‘Online Fandom and Consumer Culture’ and a dream, I made my first foray into the fashion world…
First, in-house and then as a digital marketing consultant.
Fast forward past many fast fashion campaigns 😬 > a lot of consumer guilt and my very own marketing agency, Massimo Media, later… And I could no longer ignore the impact that my peddling of paraphernalia was having on the socio-economic and ecological fate of our precious planet.
And so - plot twist! I decided to switch sides. These days I’m using my powers of persuasion for GOOD 🦸🏾♀️ one kick-ass campaign at a time. That means swapping out fast fashion for thoughtful, sustainable and well-considered campaigns.
Know of something?
Content Creator
Having slowed down for a spot of soul-searching, I realised I felt ignited to encourage others to also take a beat out of the drudgery of day-to-day life to deconstruct, intentionally rebuild and romanticise a life that’s truly aligned, for you. ✨
Essentially, Jade’s Good Life guide is a marketer’s guide to building a beautiful life. I’m inviting you to also hit pause. Rethink. REBUILD a life that actually feels as fulfilling as it looks on social media...
It’s a safe space when you want encouragement and social proof that it’s ok to ignore the tide of trends and opinions on what you ‘should’ be doing and, instead, to find joy in the slow art of getting to know this version of yourself, here, today. It’s your daily reminder that never too late to course-correct and make the changes that will allow you to feel happy and fulfilled going forward.
Much like the iconic Bratz dollz, I have quite the ‘passion for fashion’ but to challenge the OG doll herself…
Life in plastic? NOT so fantastic!
Which is why I’m dedicated to styling as many sustainable and circular fashion pieces as I can to help move the tide away from fast fashion to a ‘reduce, reuse, recycle’ mindset.
To me, fashion is art; to be celebrated and curated over time.
Besides, how can we all have our dream walk-in-wardrobes if we keep throwing our shit away?!
Check out my lastest campaigns here.
Marketing Consultant
I have over 12 years of experience building innovative, 360° digital marketing and PR campaigns at Massimo Media agency. Our focus here is creating data-driven campaigns that create not only one-time customers but bought-in, lifetime fans of B2C fashion and lifestyle brands.
My personal zone of genius is guiding you on how to reach your fans where they already are. Tapping into the trending topics of the zeitgeist and bolstering your content strategy with ‘best practises’ - all whilst remaining as authentic as it is engaging for a sales strategy that is sustainable in its brand storytelling.
Wanna know the ‘3 Golden Rules’ to converting a lead from your Instagram feed?